I have been in this business a long time. Rarely have I known grown people to make TRAVEL PLANS around the chance to see a movie screening (that Prince wasn’t in). I have heard from people I haven spoken to in years about Tron Legacy POST CARDS. Random people are posting trailers and posters. The corporate partners make sense and are relevant. Well, mostly. There are conversations you can join and read. There are real fan blogs that Disney doesn’t run. This is fun. THIS is what we should be doing. This movie should also do quite well.
Not sure when’s the next time a community will be able to come out -across generations — behind a film this size, but this is great.