guardian:

Video: Youtube/mathewmho

Lego man in space: one (very) small step

Two teenagers from Toronto sent a Lego man carrying a Canadian flag into the stratosphere. Mathew Ho and Asad Muhammad, both 17, attached four cameras to a balloon carrying the toy astronaut 24km above Earth. A week after launch they recovered their Lego man in a field, and discovered they had captured stunning space footage

trendd:

Great instillation.

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

“To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.”

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.

(via Mercedes-Benz: Blur | Ads of the World™)